Generations of Craft: Our Story

When you shop at Azari Rug Gallery, you’re not only supporting a small local business, you’re investing in a family. Jay Azari, founder and owner, established the gallery in 1986. After moving to the United States in 1979 to pursue engineering, Jay learned the corporate engineering industry was not for him. Instead, he decided to pursue a passion from his childhood: Rugs. Transitioning into the rug business and three decades of hard work later, Jay’s dreams became a reality. Azari Rug Gallery is now home to the largest collection of hand-knotted rugs in the Rocky Mountain region.

The gallery, including a professionally lit showroom, a rug restoration department, and a facility dedicated to traditional rug cleaning, has become a staple in the Colorado interior design community. Jay specializes in Persian, Oriental, Modern, and Navajo rugs and is an excelled teacher in textiles and rug restoration.

After years of running the business, Jay’s daughter, Farine Azari, joined him in helping run the gallery. Together they offer workshops to interior design students, and work to bring a piece of their culture to the world. Sharing their love of art and rugs, they are continuing the Azari legacy for years to come.

Supporting locally owned businesses is important for so many reasons. The biggest one being that when you shop locally, you support a family. You support their story, their hard work, and dedication for their craft. It is much more than a business, it is connection to previous and future generations, and you can feel that in each piece of art that Azari Rug Gallery offers.